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December 01, 2015

The Rapid Decline Of Music Downloads

Nielsen,an American global information and measurement company,has reported that download sales in the US have fallen by 42% and with the rate they're falling,could be a thing of the past by 2020.Nielsen's figures are for single track downloads and confirm that purchase of songs have fallen 24% in the first half of 2016.

Music Business worldwide says:"If single track sales continue to fall at this rate,purchases from download stores such as i-Tunes will be non-existent by 2020.Since i-Tunes is one of the biggest download sites,the fall in revenue is likely to have a big effect on Apple's i-Tunes business.No wonder that it's sniffing around Tidal with a view to expanding it's Apple Music streaming service.

The findings are yet more evidence to show that music streaming is growing at a rapid rate,up 97% in the US year on year.Nielsen says the number of audio streams in the US in the first half of 2016 was 413,000 streams a minute.Digital albums aren't safe either.Sales of those fell 18% in the last year.If digital album sales continue to fall at 18% a year,they would be in the single figures by 2020,and vanish by 2021.





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