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Cheese, Chocolates and Turntables. Ahh, the Swiss.-Vinyl Revival

Cheese, Chocolates and Turntables. Ahh, the Swiss.

There’s something to be said about Switzerland. Whether it’s the quality of their watches, their cheese or their chocolate, one thing is for certain... If it’s a product of Swiss thinking you can guarantee it’ll be good.

So it comes as no surprise that their highly sought after range of audiophile turntables kick arse too. These days manufacturing has moved to Germany; however, have you ever noticed that everything the German's build is boss too? Trade registered in 1883 – making it the oldest official hifi manufacturer in the world – Herman Thorens set about changing the face of music forever, and he did so with the first electric (direct drive) motor for gramophones in 1928. Then he went and did it again when he invented the first electric phono pick-up, employing the moving magnet principle. On ya Herman.

These days, there’s no difference to the innovative thinking that brought about so many important developments in the world of vinyl music, and Thorens’ range of meticulously crafted fully automatic and manual turntables continue to be highly sought after pieces in many an audiophile’s home setup.

If you’re the owner of a manual turntable then you’ll know full well the often idiotic failure of getting drunk in front of your turntable, falling asleep and not lifting the needle from the record. And while many an argument has been made as to the overall affect this inebriated act has on the condition of one’s needle, I think we can all agree it’s probably best not to do it – at least not that often. So the fact that Thorens offer one of the most extensive ranges of fully automatic turntables on the planet is a blessing bestowed upon us by the hifi gods themselves, and one we recommend investing in. Look, there’s not a whole lot involved in placing the tonearm over the edge of the record, dropping the bridge arm and repeating the process in reverse the when the record’s finished. But if that all sounds like too much work for you – and lets be honest, after a few drinks none of us can really be bothered with it – then fully automatic is your saving grace. Just pop the record on the platter, hit start and let the table do the rest. It’s that simple. The automatic range begins with the TD-158, at $599.00 RRP, and continues with the TD 170-1, the TD 190-2, and the all star TD 240-2 available in matt/gloss black and the highly popular walnut, which looks like it came straight out of the 70s.

If you’re more of a traditionalist, don’t worry. Thorens have you covered there, too. Tonearms in their TD 203 employ a (first of its kind) uni-pivot design, rolled aluminium tubing and carbide tipped bearing. Hi-tech schtuff that pretty much means it’s responsive as hell, dragging a tonne of information from those records of yours and providing exquisite playback. And while the TD 206, 209, and 309 turntables all look like something from the space age, you might want to note it as a reminder that they’re each employing some pretty space age technology designed to achieve the ultimate in audio reproduction. They each use ultra-low-friction bearings, rolled aluminium with RMR dampening and an innovative magnetic anti-bias system. Once again, technical technical schtuff that can easily be translated into high-end audio.

This month, we’re celebrating our longstanding partnership with this highly regarded, highly sought after turntable manufacture by giving you a ridiculous discount on their recommended retail price. That’s basically 20% closer to owning a piece of audiophile art and enjoying the benefits of some truly sweet sweet tunage. Simply click on the Brands banner at , scroll down to the iconic Thorens logo, and select your weapon of choice. It’s that easy.


Happy listening Vinyl Junkies!!


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